Visibility Is Not the Same as Positioning
Impressions do not automatically indicate strong positioning. Ask who saw the content, what they understood about your expertise and whether that perception supports your goal.
Perspectives on positioning, thought leadership, digital presence and evolving career markets.
Impressions do not automatically indicate strong positioning. Ask who saw the content, what they understood about your expertise and whether that perception supports your goal.
Strong content begins with a decision: what expertise should your audience associate with you, who needs to hear it, and what evidence supports it?
A client may encounter your company page, executive bio or website before contacting you. The words need not be identical, but your value should be consistently understood.
Before sending more applications, clarify the target roles and their requirements, then highlight evidence of your relevance in both your CV and LinkedIn profile.
We can discuss what you want to achieve, whom you need to reach, and whether my services fit your needs.